MOS the Label originated in Sydney, Australia, near the picturesque beaches of Bondi. Natalie Dabscheck, the founder and a mother, envisioned this brand in 2014 with a vision to cater to women like herself—creating feminine apparel with a laid-back approach, tailored for real women to embrace life's moments.
Expanding beyond its initial inception, MOS reflects a contemporary urban bohemian style. Each collection serves as a canvas for self-expression and embraces feminine, imaginative fashion. Rooted in timeless design, our collections embody a global perspective, evolving alongside your journey.
Crafted for your everyday adventures, seamlessly transitioning from day to night, MOS pieces are characterized by texture, intricate details, and an unapologetically unique aesthetic that defines our brand.
From its modest beginnings and still headquartered in Sydney, MOS thrives today with a dedicated team led by Natalie. The brand has garnered a robust online presence and a supportive network of retailers worldwide.